SEO best practices for website redesign
Redesigning your website can be an exciting and necessary process for keeping up with changing design trends and improving user experience. However, it’s important to take precautions to avoid a drop in your website’s SEO rankings, which can have a negative impact on your organic traffic and revenue. SEO tips for a website redesign.
Here are some tips and SEO best practices for website redesign:
-
Analyze Your Current SEO Performance
Before starting the redesign process, it’s important to analyze your current SEO performance to understand which pages are driving traffic and how they are ranking for relevant keywords. You can use tools like Google Analytics and Google Search Console to gather this information.
-
Keep the Same URL Structure
One of the most common mistakes when redesigning a website is changing the URL structure of the pages. This can cause the search engines to see your new pages as completely new content, which can lead to a drop in rankings. To avoid this, keep the same URL structure as much as possible.
-
Maintain Your Existing Content
When redesigning your website, it’s important to maintain your existing content as much as possible. If you must remove or change content, make sure to redirect the old URLs to the new ones using 301 redirects. This will tell search engines that the content has moved to a new location and help preserve your SEO rankings.
-
Optimize Your New Design for SEO
Your website’s design can have a significant impact on your SEO rankings. Make sure your new design is optimized for SEO by:
- Using descriptive and relevant page titles
- Adding meta descriptions for each page
- Using header tags (H1, H2, etc.) to structure your content
- Using alt tags for images
- Keeping your site speed fast
-
Submit Your New Sitemap to Search Engines
After the redesign is complete, make sure to submit your new sitemap to search engines like Google and Bing. This will help them crawl and index your new pages more quickly, which can help preserve your SEO rankings.
Tips for making SEO friendly Website | Indiabbazaar Webmedia